There's no need to mince words—eggheads, dweebs and dorks are easy prey for jocks, preps and burnouts. While this world order made sense back in high school, the tables turn as soon as those mortarboards are chucked into the air. The jocks, preps and burnouts probably ended up working dead-end jobs doing less than exciting work for the man. The eggheads, dweebs and dorks likely turned to engineering and computer programming. Armed with those degrees, it's a just a hop, skip and a jump into the high-octane field of performance chip development.
It's hard to imagine, but when boring binary code is retooled by speed-hungry programmers, all those ones and zeros magically transform into little bursts of electrical adrenaline firing in your vehicle's brain. See, a performance chip hacks into your ride's onboard computer system and uploads a new set of behaviors—essentially, they convince your motor to stop holding back and start kicking out the power. And, we're talking serious power. Diesel rigs can squeeze a hundred extra horsepower out of their powerplants, and gas-powered vehicles are looking at double-digit pony bumps.
The best part about performance chips: you don't have to waste a weekend scraping up your knuckles under the hood to install them. Nope. The real genius behind performance tuners is that all you have to do is plug them into your OBD-II port, push a few buttons, then hold onto your hat because you just shifted into the fast lane, my friend. Plus, the performance chip stores your stock tune in case you want to revert back to stock before going into the dealership for service.